The Pink Park company provides the pink dream of available and cheap parking, inspired by natural models.
By: Yael Halfman Cohen
Searching for parking in crowded cities is a well-known and painful problem, which involves wasting time and fuel, polluting the environment, and it also causes traffic jams and harms the quality of life. Parking lots are indeed found in the city centers, but the price of parking there is high.
Tomer Bluestein felt first hand the difficulties of parking in the heart of Tel Aviv, and founded the Pink Park company when he was on a distinct course of biology studies. After a bachelor's and master's degree in biology, and during the doctoral thesis.
Tomer's familiarity with biological systems provided him with inspiration for a solution that allows him to stop looking for parking randomly, while saving time and money. The process of searching for parking and its efficiency are reminiscent of a process of diffusion, dispersing matter down the concentration cascade, i.e. a "fluttering" of vehicles looking for parking in the city without wisdom and efficiency. The navigation system (Wiz) plans the route for us and allows us to plan arrival down to the minute level, but the time to search for parking remains missing, which eats away at the cards of certainty. The parking system can run more efficiently if it functions like the circulatory system, carrying oxygen from point to point. Arriving at the parking destination in a planned and defined way, not randomly.
Biological systems are based on principles of sharing and the flow of material and energy resources. One organism's "garbage" is another organism's resource. So why is a parking lot that is free during the day, which is ""Waste" for the owner of the parking lot, not be used as a parking lot for others? The idea for the solution is based on utilizing private parking lots throughout the city, which are not used during the day, as available parking spaces that can be reserved in advance. Pink Park provides a complete parking solution: finding available parking even before the trip (parking planning), booking parking and parking (you no longer need to look for parking) and paying for parking at a significant discount of up to 50% of the regular price. The parking offer also includes parking lots, as part of arrangements with the operators of the parking lots.
Today, the application is used by about 60,000 drivers in the Tel Aviv, Rishon Lezion and Ramat Gan area. These days a pilot is starting in the USA. The business model is based on profit sharing, and now the challenge is to expand the activity, in Israel and abroad, and reach a partnership with large parking lot operators. Successfully!
The news is based on a conversation with Tomer Blustein, founder and CEO of the company.
One response
A ridiculous parable, because the O2 molecule on its way from the lungs to some cell in the body does not take private that is reserved only for it specifically and then tries to park it in the thin and dense capillaries (along with the other O2 molecules), where it will take up a lot of space to no avail. All this until the molecule in its new CO2 form is free to return to the lungs and look for parking there as well. In this place, the aforementioned molecules inhabit a bus in the shape of a red blood cell and travel to their destination in an efficient and economical manner. They also make their way back in one of the many buses that passed by and picked them up.
And now let's draw conclusions regarding urban planning and encouraging private versus public transportation.